Marketing News

OPI x Wingstop Introduce ‘Snack in 60 Seconds Challenge’ with New RapiDry Nail Polish

Solves for the cultural truth that no one wants to wait long for their nails to dry or to dig into their Wingstop, says the food chain’s Chief Revenue Officer Mark Christenson.

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By: Lianna Albrizio

Associate Editor

Beauty enthusiasts can go from having nails too tacky to pick up anything with their hands to picking up and sinking their teeth into a saucy Wingstop chicken wing in one minute with OPI’s new quick-dry polish. In OPI’s “Snack in :60 Challenge,” fans can go from a fresh coat of the brand’s new RapiDry Quick-Dry Nail Polish to using their hands to take a first bite of Wingstop wings in 60 seconds – turning game day’s messiest mishaps into victorious manicure moments. The product’s inn...

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